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| 10/23/2005 - One
of the biggest mistakes a new artist or producer can
make is to fail to provide a promotion and marketing
budget. It takes money to achieve sales and
without it you're headed for failure. -editor |
The Need For A Budget
Last tip I talked about publicity and advertising being
part of the same coin. Well, we have to pay for those ads.
The publicity is "free" but we need to pay someone to
write those press releases, as well as pay for their
printing and postage to mail them out. Then, of course, we
need to have someone talking to the editors, the music
directors, etc. This all takes money.
How Much Money?
When providing for promotion we have to look at a couple
of things. We first have to project the number of CD sales
and the "gross profit" that we will make off those sales.
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