"What size ad do we need to be sure and get an article?" I had walked into the office where the the head of sales was talking to his assistant as they were planning the promotion for the fall music releases. I just sat down and listened, it was an education in real life promotion that you couldn't get in a classroom.

They were discussing a particular music industry trade magazine that they wanted to be in. I learned that day that "paid advertising" and "free publicity" were really joined at the hip. At every seminar on publicity and every text that I had read always treated these subjects separately. I was learning that they really were two sides of the same coin.
 

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