Two Lovers

The first and most important piece of promotion you need to generate is the "bio" (biography). The bio introduces someone (or some people in the case of a band or company) - it presents an image. The purpose of the bio is to interest potential customers - it's ultimately a sales tool. The person who reads the bio should walk away from it with a feeling of interest and an affinity. So, well-written bios make people love you.

What is in the bio has a lot to do with the potential buyer. It's written to sell and will be written to peak the interest of the buyer. So to write a good bio, you need to identify your buyer and find out what will impress them.

But I really need to say that you need to identify your BUYERS (plural) because you have to sell to at least two different buyers.
 

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