There's More To Your CD Than Music

Training The Engineers & Producers that make the
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9/25/2005 - Before potential music buyers hear your CD they see the cover artwork. The first impression, and therefore the lasting impression a customer gets is visual. Bob discusses developing the packaging and poster art that sell your music to the public. -editor

What is sold in the CD racks in the stores is a combination of music and art. We all know about the music, we talk about and and work on improving it all of the time. But when a potential buyer picks up the CD, nothing is listened to, something is seen. That something is the cover artwork for the CD.

The first impression, and therefore the lasting impression a customer gets is ...

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