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7/29/2005 -  Pay for play settlements of millions of dollars simply become another cost of doing business to large record companies. How can the new guys compete? Bob & Tom explain how they don't really need to.   - editor

Starting Marketing Levels
Report on Marketing Session#1 With Bob & Tom
By Bob Dennis & Tom Gelardi

Approximately a year ago the number two record company in the world (Sony) merged with the fifth largest (BMG) to form a company rivaling the size of the largest company (Universal Music Group) and there were only 4 "major" record companies left.  The "music pie" is now divided as follows:  Universal (26%), Song-BMG (25%), EMI (12%), Warner Brothers (12%) and all of the rest of the "independent" record companies (25%). 

Sony-BMG Gets a $10 Million Slap On The Wrist
Radio play is an important tool in selling lots of CDs - and "pay for play," in some form, has always been part of the technique of getting music played since the beginnings of the radio industry.  This is, of course, contrary to the public belief, which is that music is added because its judged "superior" by program directors and has a good demand generated by listeners.  When money changes hands, you hear the music, often and loudly.  The big hitch to this is that directly paying DJ's and program directors is illegal in the United State, even though this is a legal activity in Europe.

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