6/3/2005- What is a success in the record industry? We all know that we want gold, platinum and our personal limo driver. That's hugely successful. More importantly when you start out, what is the minimum success you want to achieve. In the industry, we call this "having a record." - editor
Do You Have A Record?
By Bob Dennis
We want a hit music release - in the old days it would mean having a "hit record." The hit part of it had to do with how many people listened to and liked your released tune and how many sales copies were sold. But before you get a "hit" record, you had to "have a record." We define "a record" as a release that has enough popularity and sales that it turns a profit. This is a release that has paid for the expenses of releasing it.
Companies want to reach the "break even point" with everything they release or sell. The music business doesn't work that way however. Record companies loose money on at least 8 out of every 10 releases. This means that if a project has "recouped" is among the top 20% of the releases that made some money. Often this means that the company will entertain putting more effort into the next project by the same artist. So getting "a record" is important.
Sales Level Of A Record
Just how many sales are necessary to say you "have a record." The answer varies a great deal depending on the marketing plan. Here's some examples.
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