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2/04/2005:  How do you get a hit product?  If past success in the Motorcity are an indicator, weeding out your weaker cuts is a big part of the process. Bob recommends a modern-day success formula.

WEEDING THE CREATIVE GARDEN
By Bob Dennis

Weeding?

    
Have you ever watched a movie where one of the characters is a fashion photographer?  The "model" makes constant movements that are directed by the photographer and pictures are snapped at the rate of 50 a minute. Out of that "shoot" which could result in 600 photographs being taken, only several shots are presented as presented as finished shots.  Out of 600 photos at least 588 will be rejected and tossed out like cancerous weeds.  Only one or two will ever be used in print ads or posters.

     No wonder a professional photographer looks so good! You would too if you only used the best 2% of your creative work!

A Motown Success Formula

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Read the article "A Valuable Marketing Plan" for ideas on how you can use the weeds of your creativity as a marketing tool. - Bob

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