|
 |
|
Many students and browsers are
familiar with my article, "The Right Steps On The
Road To A Hit," which outlines the steps of creating and then
marketing a CD product. With the help of the DAP
staff, I update this article about once a year to keep it
reflecting current market conditions.. This year
we are also adding more detail on subjects like "press
releases". - Tom
Gelardi |
|
|
Advertising
is an expensive way to get the public knowing you released a CD and why someone
should buy it. A full page ad could cost thousands of dollars. Even
small ads in local papers can be cost-prohibitive. If you looked at an
entertainment publication, or even the "entertainment section" of a local
newspaper, you would see two things: Advertisements and Articles.
People who read these publications do so primarily for the articles. The
ads can easily become "maybe also look at" items. A quarter-page ad about
a CD release will probably cost $300 in a local newspaper. An article
about a CD release is more effective and it is "free." This is what we
mean by "free advertising."
The majority
of the articles about CD releases and happenings with recording artists are
written off of "press releases" sent to the editor about some "newsworthy"
event. A press release is really a "suggested article" about the event,
written by a PR agent or the artists themselves. Although you
really don't decide what is in the article, many times the press release "copy"
is used word-for-word.
|
