SPECIAL ANNOUNCEMENT

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December 10, 2004      

Isn't It All About Entertainment?
Announcement from the Music Development Director,
In The Black Productions

The music industry and the film industry have something in common - they are both part of the entertainment industry.  These two "branches" of the entertainment industry have a long-standing synergetic relationship.  Films use music to help establish "mood" and "feeling" as well as both establishing and promoting themes.  Music uses films to provide exposure to a much wider audience and provide additional revenue streams.

In The Black Productions (ITB) is a company with less than one year's history but is headed by seasoned professionals with decades of experience in the film and music branches of the entertainment industry.  Its mission is to develop and coordinate the production of successful urban-themed feature films from Michigan independent and developing filmmakers. 

Unknown to the average person, the Motorcity produces more professional film and video footage than any metropolitan area in the USA, including Hollywood.  The reason that this is so unknown is that the footage produced is primarily industrial and commercial.  The reason there is so much work of this nature is because the Motorcity is home base to some of the largest industrial US corporations - the auto companies.  There is very little production of the more popular (and much more visible) feature film.  Detroit, with an 85% black population makes the Motorcity an extremely logical home base for ITB's operations.  Because of these factors, ITB established its offices in the David Scott Building in downtown Detroit.

In order to accomplish it's mission ITB needs to not only tap into the talents of the experienced independent creative producers but also the developing talent in the area.  To accomplish this, ITB has sought out an associate relationship with entertainment professionals familiar with developing music and film technicians and producers.

In the Black Productions & The Recording Institute of Detroit (RID) are proud to co-announce a strategic partnership.  In this relationship RID will act as a clearinghouse for music, music productions and technical services from developing sources that may be talented and qualified but lack professional credentials in the field.  The advantages of such a strategic partnership relationship became obvious in a series of meetings between Bob Dennis, CEO of RID and Harold Bowles, Executive Director of ITB. Both executives have had a long history of working with the Motorcity entertainment industry, beginning their careers with Motown Records in the 60's.  The partnership was begun with a handshake while shooting the RID segment of Entertainment & More, Friday evening (12/9/04).  The two executives clarified the relationship.

H. Bowles:   Since ITB is basically working to establish a urban-oriented film industry in the Motorcity, it is important that we tap in to all of the available creative and technical resources in the metropolitan area and the surrounding Michigan region.  Because of a history of film and music production in the area there is a lot of experienced and talented professionals to use in our film productions. However, to properly tap into the developing resources that may actually have just as much talent & creativity, can be a time-prohibitive endeavor.

The Recording Institute of Detroit and Bob Dennis, it's CEO, is in the business of developing and screening these kinds of talented individuals that could be utilized in the production of our film projects. We feel that entering into this strategic partnership with RID only increases our reach into the community and has no apparent downside.  We are looking forward to a long standing relationship with RID.

R. Dennis:  RID's function in the industry is to train individuals in both the technical and creative aspects of music and audio production.  We then try to help them get into the first paid positions  in the field.  As a result of this we are naturally in contact with many of the new faces that will be tomorrows engineers, artists and producers.

The ITB partnerships gives RID another place that graduates and newcomers can be placed by RID and another powerful source of post-school, on-the-job training for those starting out in the field.. Traditional places such as large recording studios are needing less new talent as production shifts from large commercial studios to project studios in the basements and garages.

Unknown and starting technicians, producers and songwriters  desiring consideration of being used on upcoming ITB film projects should contact Recording Institute of Detroit, 14611 9 Mile Rd., Eastpointe, MI 48021.  Those with a professional work history should directly contact In The Black Productions, Suite 2501 David Scott Building, Detroit, MI  48226

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