Why Should They Buy?

You're not going to get the consumer to spend rent money on your new music release. The consumer has decided to spend some money this week at the local retailer.  This is part of one's "disposable income." All the rest of this week's paycheck is committed to more important things like rent, food and pocket change to buy drinks for girls at the club this weekend.  There has to be a reason that your product is picked up for purchase, over the other releases on the shelf.  As a "local" release you have a tremendous disadvantage of having your product right next to a national hit artist's new release.

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