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Every issue of Recording
Engineer's Quarterly is a new adventure for me. As an
editor, I think a lot like an instructor. This is, of
course, has a lot to do with the fact that I am an instructor.
With each issue I look for a "theme" and try to put together
articles that fit into that theme. The "theme" is like a
"subject" or "section" of a class - at least in my mind.
Thinking like this, however, may be part of the reason we have
a relatively large readership. Unfortunately, in a way,
it may also be the reason we don't have more readers.
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An editor is
supposed to think in deadlines. "The publication is due
by April 1st, so articles are due March 21st, and you must get
your ad copy to us by...." "So it's not the best
article, it made the deadline." Every editor and
publisher of a "periodical" knows that the deadline is
supreme; every publisher knows that the magazine will lose
readership and advertising dollars if it doesn't meet the
publication deadline. The world, to an editor, runs on a
strict clock. The fact of the matter is that I don't
think this way - so maybe I'm not the best editor. Why
Am I this way? |
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A SUCCESSFUL EXAMPLE |
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I have posted many "from the
editor" articles that have said something to the effect:
"We're a little late getting it out but content quality is
first priority with us and deadlines are secondary."
Why do I think like this? To find out, we only need to
look at my "upbringing" in the music field. |
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When I started out in the
music industry in the mid-1960's I worked at a company run by
a music-industry genius, Berry Gordy Jr.. Berry directed
the company, Motown Records, to become the biggest independent
record company in the world with over 75% of its releases
gaining national "hit" status between the years of 1964 and
1967. He was the one who gave me the idea of content
quality being more important than deadlines. |
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Probably a huge reason why Motown put out
mostly hit records came from Berry Gordy refusing to release a
record unless, in his considered opinion, it had hit potential
and a hit sound. If he thought he
didn't have a hit tune to release on an established artist, he
wouldn't release a record until a "hit song" was written and
recorded. If he thought there could be a
significantly better mix, he would hold up the release until
that mix was obtained. The Sales Vice
President would say, "I have to have the next Supremes release
NOW - we're losing 2000 sales per day because it isn't out!"
and Berry would say, "We need a better mix."
The biggest and best example of
this attitude was the Motown release of the Supremes, "Love
Child." The story of this release is the subject of my
next
Motown Recording Heritage
article (due out next issue). |
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RECORDING ENGINEER'S QUARTERLY PUBLICATION
SCHEDULE |
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Recording Engineer's Quarterly issues will
be on an indefinite schedule. There will be one, or more
issues that come out quarterly. When an issue posts, the
next issue will be out within 3 months. We will be
posting projected release dates at the front door and at our
very regular "tip of the week" feature. |
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Recording Engineer's Quarterly issues will
be "updated" by adding additional articles as deemed
appropriate by the editor. Many times I will be working on an
article that fits right into the theme of an issue, but it
doesn't get done in time to make it in an issue. Rather
than "hold up" an otherwise complete issue, or (worse yet) not
finish the article, I'll add the article late. I project
that this will happen for one or two articles per issue.
I'll keep you informed with front door notices, and again
notices in the "Tip Of The Week" postings. |
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THE TIP OF THE WEEK
has had more than 6 years of posting regularly at the end of
each week. On a handful of occasions there's been a late
post, but this occurs only one out of 50 times (or so).
We intend to keep deadlines a much higher priority for these
postings. With the shorter tip articles and a wealth of
archived articles, we can maintain a much more deadline
orientated feature. Maybe the regular posting schedule
is a big reason why the weekly tips are our most popular
feature. Simply by accessing the "Tip Of The Week": you
can find out about when and what we are posting to our
quarterly "issue." |
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A NEW DEFINITION OF QUALITY |
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What was being said (the text) has always
been more important than things like layout and appearances.
As we enter out 8th year, I want to raise the standards on
this a bit and I would like any feedback that you have on our
more colorful and different formatting. |
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AND WHAT WAS THIS ISSUE ABOUT? |
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I wanted to take my "from the editor" space
this issue to let you, the reader. know what to expect out of
REQ with the new posting schedule. The theme of this
issue is "Preparing For The Harvest." For a guide on
what we're covering on this, read my article with this title.
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-Bob |
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