Every
management agreement must do two things: it must protect the interests of the
artist and it must protect the interests of the manager. This is what’s known
as the “A and Z” of the agreement. The sections of the contract that
specifically list what each party must do or is expected to do, can’t do or
shouldn’t do, make up the rest of the agreement. |
First and foremost, a contract should have a time limit on it, known as a
“term.” A management contract is known in legal circles as a “personal
services” agreement, and by legal definition, a personal services agreement
can be no longer than 7 years. For those who may be wondering: there is no
such thing as a lifelong contract. The courts have long ago ruled that holding
someone to the terms of a lifetime contract is a violation of the 14th
Amendment against involuntary servitude-- SLAVERY! |
Some unscrupulous managers have tried this tactic on naïve young artists for
the purpose of trying to control every facet of that artist’s life. When the
artist finally wakes up and sues to get out of the contract, many years in
some cases have already elapsed and that artist may have lost tens of
thousands of dollars. Again, a contract—even with all the options and terms
exercised—should not exceed 7 years. If, after 7 years, an artist is satisfied
with the relationship with his manager, he simply re-signs for another
SPECIFIED term. |
Speaking of options… |
Options are clauses inserted in contracts which allow the automatic renewal of
the contract upon the discretion of the manager. This clause was initially
bargained for by most management companies to allow the manager a safety zone
of sorts to operate in. In the first few years of a relationship between an
artist and their manager, there is an incredible amount of work to do by the
manager on behalf of the artist: Publicity campaigns, photo sessions, setting
up record and press tours, radio and TV interviews, etc. |
This work, done with the hope of gaining more exposure—and more money-- for
the artist, has no guarantee that any of it will be successful. If an artist,
who has signed with a manager for 3 years, becomes restless after 2 ½ years
because he is not a “superstar” and wants out of his contract at the end of
the term, the manager may balk and state that the promotion work may still
need a little more time and insist that the artist remain. If the artist is
steadfast in his determination to leave, the manager may lose all the effort,
money, and work he invested in the artist during the previous two and a half
years if the artist is allowed to go. |
This is where “options” come into play. A manager, who has wisely included
this provision in his service agreement with the artist, can state to that
artist that he is exercising his authority and keeping the artist under
contract for another year (option periods are normally for 1 year) when the
originally term up the agreement is up. These options force the artist to
remain and allow the work the manager put into the act more time to pay off.
Artists, however, should negotiate during the initial contract proceedings to
limit the number of these options in their contract to no more than two. |
A management agreement should specifically state who will be the person the
artist is working with. As I mentioned last time, a manager/artist
relationship can become very personal and not every personality is right with
just anyone. An artist signing with a large management company, for instance,
might become a face in the crowd unless it is explicitly written and agreed
upon that he is to work with one particular manager and no one else. No
members of the staff, no associates, no interns -- just the person he
originally agreed to have represent him. If that manager becomes unavailable,
the artist should have the option—written in his contract—to void the contract
and seek new management. |
Since managers exercise a great deal of control over the lives and careers of
their artists, it would be wise for the artist to insert “brakes” of some sort
over that control. There is an old saying that “power corrupts, and absolute
power corrupts absolutely,” so it is smart to remind your manager, the one who
controls every facet of your career—where you will work, how much you will get
paid, under what conditions, etc.—that they are STILL your employee. Nothing
brings this fact home as quickly as when you, the artist, demand
accountability on exactly what the manager has done during the course of the
contract. |
The first item in this examination should be of money taken in and paid on
your behalf. This is called an “audit” and as an artist you should have a
contractual agreement to examine the financial records of the manager.
Discrepancies in this area have sent many a manager away to become residents
of the state for 10-20 years. To avoid any financial mishaps, artists should
never allow anyone to sign documents, checks, or statements for them without
prior written authorization. |
Artists should also see to it that money owed the artist is put into a trust
account and not allowed to be intermingled with the funds of the manager. This
protects the artist’s funds in the event the manager declares bankruptcy or
goes out of business. |
Finally, in the event that an artist decides he wants to end his relationship
with one manager and sign with another, the artist should ensure that he does
not end up paying two managers at once. This odd situation happens when work
obtained under the terms of the contract with the first manager, spill over to
the new contract, such as a recording contract. Since the old manager is
contractually owed a portion of the recording contract proceeds, there is no
legal way around paying him off. An artist should, however, negotiate a
sliding scale situation where over a period of time, the commission the old
manager receives declines each year until the amount is zero. |
As with all theses situations discussed, seek out competent and educated
advice in determining which one is best for you. |
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