Intro to Music Biz
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Section 0 - Intro

Movie: "That’s the Way of the World"--1975

Section 1 - Music Industry Overview/Trademark/Copyright

Most people are drawn to the music industry more on myth than facts. Many believe, as music videos are so inclined to portray, that the music business is nothing but glamorous living, fast times, and easy money. The truth is that this is a BUSINESS, one whose reach extends to all facets of the mass media--TV, Film, cable, Video Games, and the Internet. At no other time in its history has music made such a far-reaching impact. In this section, the student will learn about the vast scope of this business, how to legally set-up as a business entity in it--e. sole proprietorship, partnership, or corporation--copyright fundamentals, trademark and servicemark procedures, and how to ultimately prepare for surviving in this business

Section 2 - Professional Songwriting and Publishing

Songwriting is the most lucrative end of the Music Industry. It is also the entrance point to the industry for nothing can begin without the song. New songs are constantly needed to continue the growth--and prosperity--of the industry and all those involved in it. In this section, students will learn about this vital part of the industry and how publishing plays such an important role in maximizing profits for all concerned.

Section 3 - Artist/Producer Contracts & Music Licensing

Record labels want as part of their roster of talent artists and producers who have the potential to be profitable. With the recent consolidation of so many labels, profitability is the number one factor in whether or not a producer or artist will be signed. Very few labels are willing to invest money into a project without some reasonable assurance of success. Thus the need to sign only a sure-thing is rampant. In this section, students will learn about the various provisions which make up an artist’s contract, the role a producer plays in a recording project, how music is subsequently licensed, and about contractual items which affect the entire recording process.

Section 4 - Agents, Managers, and Lawyers

To succeed in the music industry requires not only requires skill, persistence and perseverance, but the machinations of many behind-the-scenes professionals who guide and structure the careers of the artist. These individuals hold the key to longevity in the business for their clients if their work is done properly, or total ruin and failure if is not. In this section, students will learn about the three major business positions -- agents, managers, and lawyers -- and how they impact nearly every facet of the Music industry.

Section 5 - Examination

Comprehensive Exam--The exam will consist of 50 questions, thirty-five of which have been culled from previous exams.

Additional Study

Alexander Music Business Article and Tip Index
 
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